The outfit (only the kurta) costs $34.99 (Rs 2,605). On the other hand, every desi youngster recognised it for what it was: a kurta-pyjama combo.
Today is another day, and another Indian costume is hijacked as revolutionary by the fast-fashion industry. Kurtas are considered as a staple of South-East Asian dress while I was growing up. It was a universal, unilateral, flowing fashion statement: wearing a plain button-up kurta always worked, regardless of gender or size. Kurtas are something we've seen all the time in India, whether you wore it for Diwali, to the mosque, or just as your OOTD - until H&M appropriated it and turned it into a 'Jersey Shirt Dress.'
H&M+ put out a modest button-up kurta and matching pyjama as part of their Plus Size fashion division, just identifying it as "Calf-length garment in soft jersey. Collar, front buttons, and yoke with box pleat at rear. Long sleeves with cuff buttons. Slits on the sides of the hem. Unlined." The outfit (only the kurta) costs $34.99 (Rs 2,605). On the other hand, every desi youngster recognised it for what it was: a kurta-pyjama combo.
Here;s how netizens reacted:
Y’all is trying to sell this basic ass kurta for NINETY NINE DOLLARS??? pic.twitter.com/jDuKmsfQL4
— Emaan Qureshi (@emaansqureshi)Why is it hip for H&M to sell kurta payjama as loungewear but when Desis wear kurta payjama it is “omg I love your ethnic costume” 🤨 pic.twitter.com/26sp9JAKLk
— Sadia (@Sadiahrk)i'm crying what is every brown uncle's masjid fit doing on h&m pic.twitter.com/GFIN0fT9pk
— zainab iqbal (@planetzainab)I honestly think HM is just getting lazier every season. This doesn't even fit properly.
— Sarah Mostafa (@Sarahaymostafa)For a moment I really thought H&M have started designed the Masjid Outfits.
— Yasir Hassan (@yasir_hassan285)Also Read | Sabyasachi collaborates with H&M, brings new wave of clothing, accessories
Meanwhile, Sabyasachi is noted for infusing his desi ethenic touch into the fabrics and items he creates. Have you ever thought what would happen if he collaborated with one of the world's largest fashion labels, H&M? 'Fashion' fireworks are unquestionably certain. Sabyasachi is H&M's first Indian designer; representing the age of the global traveller, this new collaboration features a variety of clothes and accessories that any fashion fan will like.