For months, Jey has teased darker tendencies but stopped short of fully embracing a villainous persona. After failing to capture the World Heavyweight Title and suffering setbacks against The Vision, his babyface character feels stale. WWE risks losing fan interest if they don’t evolve his role. A decisive heel turn would refresh his presentation, open new storyline possibilities, and prevent his popularity from fading. Without this shift, Jey’s momentum could stall, hurting both him and the company.