When they call them by cute names: Couples who are dating love calling each other by some cute nicknames. Most women secretly like it when their partners call them by sweet nicknames in public or person, although others can think it's cheesy. This shows the couple's exclusivity. As long as both of you are into it, any inappropriate nickname for your lover can be some affectionate nicknames such as boo or babe or sugary nicknames like cupcake or cookie.