Coca-Cola India enters ready-to-drink tea beverages segment
By Team Asianet Newsable | First Published Nov 23, 2023, 1:15 PM ISTCoca-Cola India said it is foraying into the ready-to-drink tea beverages segment with the launch of 'Honest Tea'. The brand is owned by Honest, a subsidiary of the Coca-Cola Company.
With the release of "Honest Tea," Coca-Cola India has joined the ready-to-drink tea beverage market. In order to provide ready-to-drink iced green tea, the firm has teamed up with Makaibari, the renowned Darjeeling tea plantation owned by the Luxmi Group.
The brand ‘Honest Tea’ is owned by Honest, a subsidiary of the Coca-Cola Company. It comes in two flavours — lemon-tulsi and mango. The bottled iced green tea was formally launched on the second and concluding of the Bengal Global Business Summit 2023, on November 22.
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The organic green tea for the product will come from Kolkata-based Luxmi Tea Co Private Ltd's Makaibari Tea Estate, according to a PTI report citing company executives. An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS).
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The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia told PTI. The iced green tea will come in lemon-tulsi and mango variants.
Karthik Subramanian, director of marketing - hydration, coffee and tea category, Coca Cola India and Southwest Asia, said in a statement, “We are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea-based beverage.” There are not many tea producers offering a ready-to-drink format – however, the Goodricke Group has a bottled organic iced tea.
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