Flashback 2023: Year's most impactful beauty trends
Image credits: Getty
Skincare-infused makeup
According to Hitesh Dewett, Artistry Manager at Swiss Beauty, skincare-infused makeup beauty products with additional skincare properties gained immense popularity.
Image credits: Getty
Bold eye makeup
Hitesh Dewett stated that another prominent trend was bold eye makeup, where statement eye looks had taken the limelight this year.
Image credits: Getty
Lip gloss trend
Lip gloss also made an impressive comeback in the beauty industry this year. It had become a staple addition to everyday routines, offering a modern take on lip color.
Image credits: Getty
Natural and organic beauty cosmetics
The shift towards natural choices reflects concerns about both personal well-being and environmental impact.
Image credits: Getty
AI and AR trend
According to Shreedha Singh, Co-founder of TAC, beauty brands indulged in architects, employing online quizzes and AI experiences to deliver tailored product suggestions.
Image credits: Getty
Sustainability trend
As per Shreedha, many made a shift to making sustainability products which was a commitment to a greener, more responsible beauty industry.