Purchasing gold on this day is thought to elicit her blessings for financial well-being and wealth.
Gold has long been associated with wealth and financial stability. Purchasing gold during Dhanteras represents a wish for sustained prosperity and financial security.
Gold is regarded as a safe and long-term investment. Many people acquire gold on Dhanteras to save and invest their money in the hope that it will increase in value over time.
Purchasing gold jewelry, especially on day 1 is a practice passed down through generations in many Indian households. These items are frequently regarded as family heirlooms.
Dhanteras is the first day of the five-day Diwali festival. Buying gold on this day is thought to bring good luck and positive energy for the rest of the year.