Lifestyle

7 reasons why Keralites wear gold in weddings

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Symbol of prosperity and tradition

Gold in Kerala weddings is a powerful symbol of prosperity, reflecting the state's historical wealth from trade and agriculture. 

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Socio-Economic Status

The amount of gold worn often signifies the economic status of the family. It emphasizes the family's financial well-being and success.

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Auspicious Beginnings

Wearing gold during weddings is believed to invite positive energies, blessings & good fortune for the couple embarking on their marital journey. Gold is considered as Lakshmi Devi

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Preservation of Family Heritage

Gold jewellery is often passed down through generations, linking the present to the past. They carry sentimental value, preserving the history, traditions & values of the family.

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Financial Security and Investment

Families view gold jewelry as a form of financial security, a tangible asset that can be liquidated in times of need.

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Enhancement of Beauty and Elegance

Adorning gold enhances the bride's beauty, adding a touch of timeless elegance to the wedding attire.

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Ritualistic Significance

Gold emphasizes the metal's ritual significance, reinforcing its role in the sacred ceremonies that bind two individuals in matrimony.

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