Twitter rolls out ‘Super Follows’ feature, allows paid subscriptions for tweets

By Team Newsable | First Published Sep 2, 2021, 3:49 PM IST

Twitter has begun to roll out Super Follows, the company's new tool that allows users on the site to charge their followers for subscriber-only content. On Twitter, authors may target their tweets just to Super Followers, and the tweets will appear in the timelines of those subscribers alone. The function, introduced in February, is now only available on Twitter's iOS app and is confined to a test group of users in the United States who applied for it initially. Twitter users on iOS may now Super Follow accounts in the initial test groups.

When they reply to tweets, Super Followers are identifiable by a badge that displays beneath their name. Twitter intends to expand the functionality to other nations on iOS in the coming weeks.

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According to the firm, Super Follow will be accessible on Android and the web soon. Super Follow users can charge their followers $2.99 (about Rs 220), $4.99 (approximately Rs 360), and $9.99. (roughly Rs 730). On Twitter, creators may earn up to 97 per cent of subscription income after third-party costs, up to a lifetime earnings cap of $50,000 across all Twitter monetisation products. After that, Twitter claims that these creators can earn up to 80% of income after third-party costs.

To qualify, users must have at least 10,000 followers and be at least 18 years old. Furthermore, they should have tweeted 25 times in the previous 30 days and be located in the United States.

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Twitter said in February that it plans to debut a new Communities feature with Super Follows, allowing users to establish, find, and join micro-communities based on their interests, similar to a Facebook group. While Super Follows are now available, Twitter Communities have yet to be made available to the microblogging platform's users.

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