Remembering Steve Jobs, who changed the world one product at a time

By naina n | First Published Oct 6, 2017, 3:08 PM IST

Jobs was an orator who staunchly believed, "Customers don't know what they want."
It was Jobs' vision that introduced a keypad-less touchscreen with a user interface that most companies are trying to emulate. 
As years passed on, we’ve realised that Apple products just don’t change the market dynamics, but also the way people make their choices.

Six years ago today, the tech world lost Steve Jobs. It was an untimely death of the visionary (Yes, that's how the world remembers him) who was battling pancreatic cancer.

After his death, there were speculations about how the company will find it challenging to re-create his magic and build innovative products. There were books written calling it a haunted empire. But, Tim Cook, seems to be just the right person chosen by Steve Jobs. The company continued to be on the path of success. Previously, Tim Cook in an interview had revealed how 'Steve lives in his heart and his office still remains untouched, along with his nameplate on the door'.

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Remembering Jobs' on his sixth death anniversary, Cook tweeted:

Remembering Steve today. Still with us, still inspiring us. “Make something wonderful, and put it out there.”

— Tim Cook (@tim_cook)

Jobs was an orator who staunchly believed, "Customers don't know what they want." And, he was right. His keynotes are the most sought after with people waiting in anticipation to see what magnificent product will be launched. We would have been happier with a keypad phone without realising that a touchscreen is revolutionary or apps will make our lives easier.

It was Jobs' vision that introduced a keypad-less touchscreen with a user interface that most companies are trying to emulate. "People with passion can change the world for the better," Steve Jobs is known to have said on returning to Apple after a hiatus of 12 years in 1997 when the company was close to bankruptcy. And, the rest is history.

He cemented Apple's comeback with the greatest announcement ever - the iPhone - that changed the world as we knew it. Today, the most valuable company in the world, Steve Jobs was clearly a tech visionary who believed in building tools to simplify your day to day lives.

As years passed on, we’ve realised that Apple products just don’t change the market dynamics, but also the way people make their choices. That is exactly why we saw smartwatch category suddenly go mainstream with every company trying to build a smartwatch. This was simply triggered by a whiff of Apple’s plans for a watch. Anything and everything Apple does has a value to it, and this value is a legacy of Steve Jobs.

Jobs' craved for design perfection. We've seen reports claiming how Jobs design chief Jony Ive for 'not being very efficient', while another says that he acknowledged former Apple CEO had wasted his talent. It was under Jobs' leadership that Ive's team build some solid and premium products like the iPod, iPhone and iPad.

In the years, we've seen, Apple isn't just a company churning out products, but a vision that changes the way we make our choices. Steve Jobs changed the world as we knew it with one product at a time. Today, touchscreens have become a standard and keypads have been booted out of the smartphone world.

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