
Rajinikanth’s previous movie ‘Kabali’ was recently advertised though an aircraft. The production house Lyca Productions has planned to release the movie '2.0' all over the world. The movie is being made with a huge budget of Rs 350 crore.
In view of promoting this movie they plan on flying hot air balloons with the movie’s posters in whichever country the movie will be released.
An order was placed to get hot air balloons that would fly at a distance of 100 feet.
This promotion was first initiated in Hollywood and is likely to be carried out in London, Dubai, San Francisco, South Asian countries, Europe and Australia.