
CM Punk’s WWE exit in 2014 was both personal and around creative differences. In WWE: Unreal, Triple H admitted that he had serious doubts about Punk for years and even shut down early talks of a return.
“Still the same dude, won’t work,” Triple H told Punk in one of their past meetings.
But things eventually changed. When the two met again before Punk’s 2023 return, the dynamic felt different.
“It seemed almost like in the phone call we both realized, ‘Oh, he’s different. Oh, I’m different,’” Triple H said.
That mutual change is what finally opened the door for Punk’s dramatic comeback.
Before Jey Uso was chosen, WWE writers originally planned to crown either CM Punk or John Cena as the Royal Rumble winner.
Cena was in his final stretch, and Punk was fresh off his blockbuster return. Punk was even slotted to face Gunther at WrestleMania. But Jey Uso’s rise forced WWE to pivot.
“When somebody catches fire, they just catch fire,” said creative head Hayes in Unreal. “All of a sudden, Jey Uso is checking all those boxes.”
Jey’s momentum was too big to ignore, and WWE made the bold move to change direction.
In a brutal backstage segment involving Liv Morgan, Ripley was supposed to take a beating. But things got too real. Ripley tore her shoulder and collarbone and couldn’t stay in character.
“She had to kick me into the second wall… I’m like holding my arm,” Ripley said. “Then Liv gets on me and starts punching me… I’m like, ‘Somebody please get her off me.’”
A conversation between Triple H and Ripley also revealed concerns about her looking “too docile.” That segment left Ripley legitimately injured and emotionally shaken, marking one of her most painful shoots ever.
John Cena’s shocking heel turn at Elimination Chamber stunned everyone, including people inside WWE. The twist was so heavily guarded that even the production crew had no clue. Only a small inner circle knew including The Rock, Triple H, Bruce Prichard, Koskey, Cody Rhodes, Travis Scott, and Cena himself.
Cena spoke about the importance of keeping such moments special: “I don’t think people need to know… I love the surprise,” he said in WWE: Unreal.
It turns out The Rock’s return was the catalyst. He demanded something huge to justify his comeback. Prichard pitched the heel turn, and the rest is history.
The Attitude Era was male-driven, but things have shifted in a big way. Triple H revealed in Unreal that WWE’s female audience has exploded, now around 40%.
“The Women in WWE have become an integral part of what we do,” Triple H explained. “You’re trying to approach the storytelling in the same manner.”
This shift is why the women’s division now features its own United States and Intercontinental Championships. The creative focus isn’t just equality in presence, it’s equality in storytelling, placement, and prestige.