Reports have linked Cody Rhodes to a role in the upcoming Street Fighter movie, possibly playing Guile, a central character in the franchise. With filming expected to begin in August, just after SummerSlam, it raises a logistical issue: why would WWE have Cody win the title if he’s set to take time off almost immediately?
This isn't a new scenario for WWE. They've previously adjusted storylines when talent had outside obligations, especially film projects. If Rhodes is headed for a break, it makes far more sense for Cena to retain the title, extending his run as the "Last Real Champion" until at least Survivor Series or even Royal Rumble.