In response to the backlash, the photographer has launched a support petition. She urged people to share her post using the hashtag 'supportArtistJuliaBuruleva'.
She said the campaign is meant to show that not everyone agrees with the criticism against her. In one of her latest posts on Instagram, she goes on to defend her move to paint the animal saying, "Painting on live elephants is a cultural tradition in Rajasthan. It’s practiced at the Jaipur Elephant Festival, as well as on other occasions."
Mixed reactions on social media
The issue has led to a strong debate online. Many users have criticised the use of animals in such photo shoots.
Some comments called it animal cruelty and said no reason can justify harming animals. Others urged people to show kindness and protect animals from such activities.
There were also voices pointing out that animal use happens in many areas, such as transport and daily life, and questioned why only this case is getting attention.
Some users said that even if there are bigger issues, this should not be ignored.