Actor and entrepreneur Tiger Shroff launched his brand PROWL in 2018 as an activewear and accessories brand that secured the freedom of uninhibited movement.
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Tiger is now investing in different categories, collaborating with Mahesh Bhupathi’s Swag orders who create, develop, and manage celebrity-led consumer brands.
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Confirming the news says actor-entrepreneur Tiger Shroff, “I am super excited to expand my brand “Prowl” ,I am working to bring both individuality and authenticity to every category we expand with and being able to launch both fitness equipment and health foods in the next few months will give the fans a closer look into how I function both in and out of the gym. I believe working with the team at Swag, Prowl will be able to find the right partners to bring my brand to life across different categories over the next few seasons.”
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Adds Vijay Subramaniam - Group CEOCo-Founder, KWAN, “Tiger Shroff has always been synonymous with words like young, fitness, active, hard work, perseverance and dedication. With Prowl, which is an active lifestyle brand targeted at millennials, we are very excited to spread across every category that Tiger emulates and believes in. We are looking forward to continuing the journey with Tiger Shroff and now Mahesh Bhupathi’s Swag fashions and encouraging the country’s millennials to lead an active lifestyle.”
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Says Mahesh Bhupati, Founder of SWAG, “Looking at Tiger’s popularity with the youth today and the long runway he has with his career, we believe there can be significant value built with Prowl across relevant categories that showcase his attributes. We are excited to partner and bring the brand to life and look forward to working with both Tiger and Kwan.”
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