Is Deepika Padukone following Katrina Kaif, Kim Kardashian? Actress to launch global lifestyle brand

Deepika Padukone's global lifestyle brand will first focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science. 

Deepika Padukone is set to launch a lifestyle brand rooted in India but with indispensable global reach and interest, much like her own professional journey.  

Deepika is a thriving career and dozens of brand endorsements and exciting international projects. She is also one of the most admired and acclaimed actors in the world. 

Not just that, her achievements and triumph have made Deepika one of the most powerful voices amongst global audiences and consumers in recent times. She is also one of the biggest brands on social media, the actress enjoys a massive amount of digital footprint that is reportadely more than 100 million users. 

Deepika recently announced that she has founded and is set to launch a lifestyle brand, and the first category of launch will concentrate on beauty and skincare. This category specifically, while rooted in India, will be backed by science. The brand is expected to roll out in 2022.

“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal” said Deepika 

Before her Katrina Kaif and Sunny Leone have launched their beauty products. Sunny owns Star Struck beauty brand, which has products like lipsticks, glosses, blushes, eyeshadow palettes, liners, concealers, mascaras, eyeliners, and highlighters, among other products. Katrina Kaif has Kay Beauty which also has the same products as Sunny has it.

Kim Kardashian launched her beauty line KKW Beauty; her product has different contours and highlights products and lip kits and brushes.