Despite releasing a teaser and trailer, the makers have deliberately kept several major story elements under wraps.
During a promotional event in Jaipur, Alia Bhatt explained that audiences have only seen a small portion of the film. She said the team intentionally avoided revealing key details about not only Anil Kapoor's character but also the roles played by herself, Sharvari and Bobby Deol, so viewers can enjoy the surprises in theatres.
Interestingly, the makers have also chosen not to release any songs before the film's premiere, a rare strategy aimed at preserving the theatrical experience.
Produced by Aditya Chopra and directed by Shiv Rawail, Alpha is the latest addition to the YRF Spy Universe. The film carries high expectations as it looks to inject fresh momentum into the popular franchise while facing competition from Welcome To The Jungle and the upcoming Dhamaal 4 at the box office.