Kohli is also the most valuable celebrity in India, with a reported brand value of $237.7 million, as per Duff & Phelps' Celebrity Brand Valuation Study 2020, surpassing Akshay Kumar and Ranveer Singh. He also charges ₹5 crore per sponsored Instagram post, which is the highest by any Indian sports personality, while Ronaldo tops the chart for the same with $1,604,000 (₹11.72 crore).
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