Apart from cricket, Kohli has 20 brands to promote, earning more than ₹150 crore. He reportedly charges around $1 million (more than ₹70 lakh) for a shoot per day. He endorses top brands like Puma, Audi, MRF, Tissot, aAmaze Battery & Inverter, Hero Motocorp, Volini, Too Yum, Manyavar, Boost, American Tourister, Uber, Vicks, Philips India and countless more.