The Board of Control for Cricket in India (BCCI) will set the ball rolling for the sale of the media rights for bilateral cricket at home and commence appointing the head coach of the Indian women's cricket team at its Apex Council meeting on Sunday. After the ₹48,390 crore windfall from the Indian Premier League (IPL) media rights, the BCCI will have high expectations for the 2023-2027 cycle home season rights. With the entry of Viacom in Indian cricket's ecosystem, it will be a three-way battle between them, Star and Sony.
The BCCI reaped enormous benefits from selling the broadcast and digital rights separately for the IPL, and it is expected to follow that for the international games at home. Star had paid ₹6,138.1 crore for the previous cycle that ended on March 31.
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