Kisan Credit Card
To enhance the impact of this initiative, banks will launch awareness campaigns targeting farmers and other stakeholders in their operational areas. Focus will be placed on improving the uptake of financial support mechanisms, particularly the Kisan Credit Card (KCC).
This measure aligns with government initiatives such as the Modified Interest Subvention Scheme (MISS), which provides loans up to ₹3 lakh at a subsidized interest rate of 4% to those who pay promptly. Together, these measures are part of a broader strategy to promote sustainable agricultural practices and boost rural economic growth.