Milk is a daily item in most Indian homes. Any price change directly affects monthly spending. Experts say the increase may add pressure to middle-class budgets.
Since milk is used for tea, coffee, cooking and dairy products, the hike may also affect food prices indirectly.
Both companies say the increase is necessary because of higher costs in farming, transport, packaging and procurement.
Growth of Amul brand
Despite the price rise, the Amul brand has shown strong growth.
- Total turnover crossed Rs 1 lakh crore in the 2025-26 financial year.
- Turnover increased by 11 per cent.
- GCMMF turnover rose by 11.4 per cent to Rs 73,450 crore in the last fiscal year.
GCMMF is described as the world’s largest farmer-owned dairy cooperative. It has:
- 3.6 million farmers
- Collection of 31 million litres of milk every day
- Distribution of more than 24 billion packs annually
- Sales in 50-plus countries
Products include milk, butter, cheese, ghee, ice cream, and more.
The new milk price hike by Amul and Mother Dairy will affect consumers across India from May 14. The companies say rising costs have made the revision necessary.
While farmers may benefit from higher procurement prices, households may feel the impact in their monthly budgets. Milk remains one of the most important daily essentials in the country.
(With inputs from agencies)