
Laxmmi Bomb has become the first big-ticket movie to pursue discussions about a digital release.
As the Akshay Kumar starrer is gearing for a Diwali release on Disney+Hotstar, Producer Tusshar Kapoor feels shifting gears to an OTT release was a practical, though difficult, decision.
Tusshar says, "The movie was originally expected to release in cinemas in May. But we had a new set of circumstances and took an informed and logical decision in the light of the events. As the makers, we wanted to show the film to a larger audience.
This move felt right because more people will watch it online than in theatres at this point. We are taking the film beyond geographical restrictions.
Disney+Hotstar has a massive following due to the Indian Premier League.
We believe in Akshay Kumar and his fan base. Plus, this film is different from masala movies, and good content works regardless of screen size”
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