Lately, Zomato's ads featuring Katrina Kaif and Hrithik Roshan has received massive criticism on Twitter for glorifying 'overworking' and netizens slammed the company for underpaying their workers.
Food delivery company Zomato's recently released two ads featuring Hrithik Roshan and Katrina Kaif. Later, those ads received massive criticism and trolling on social media.
Many social media users criticised those ads for glorifying Zomato delivery executives' over-working and slammed the company for underpaying their workers.
You're literally showing off how delivery partners don't even have enough time to take a selfie and have to meet deadlines even when riding in the rain
— Prakhar Sinha (@SinhaPrakhar28)Not just that, netizens also responded to the ad by saying that Zomato pressure their employees to work for longer hours. One user wrote, "So zomato agrees that they overwork their delivery executives. Also, why don't you pay your delivery executives instead of paying these celebrities to do these ads?"
Instead of paying celebrities big money for ads to whitewash their horrible treatment of delivery staff, Zomato can just pay their employees a decent living wage. Also who created this horrible ad? This only exposes Zomato for how inhumanely they treat their workers https://t.co/9h30wbXa4E
— Sankul Sonawane (@Sankul333)Another user wrote, “You’re literally showing off how delivery partners don’t even have enough time to take a selfie and have to meet deadlines even when riding in the rain."
So zomato agrees that they overwork their delivery executives. Also, why don't you pay your delivery executives instead of paying these celebrities to do these ads? https://t.co/6Z5eNJlTti
— Anandita. (@mightbeana)Another user wrote: “I thought that this normalised a stressful working environment where an agent can’t stick around for a couple of minutes for clicking a selfie with their favourite actor. Zomato’s follow up tweet abt adding dhoop to the tip section jst added more to the tone deaf levels."
Zomato would rather make these obscenely expensive ads meant as damage control for the issue of underpaid delivery staff, than paying them fair wages. https://t.co/v9xmomqcMY
— Abhi and Neo-Nazi 🇵🇸 (@bigdeekenergyy)However, now Zomato has released a statement where they clear all the air and said, "there are two sides of a story" Read the complete letter here.
The other side of the story... pic.twitter.com/hNRj6TpK1X
— zomato (@zomato)