RCB's Instagram strategy: 10 secrets of IPL's most-followed team
business Apr 10 2025
Author: Hrishikesh Damodar Image Credits:ANI
English
1. Consistent Aesthetics
RCB uses a clear, consistent visual style with the same color scheme, making their posts, especially on social media, easily recognizable and familiar to fans.
Image credits: ANI
English
2. Behind-the-scenes content
One of the Instagram strategies of RCB is sharing behind the scenes content in order to connect emotionally with the fans and audience.
Image credits: ANI
English
3. Interaction with fans
Royal Challengers Bengaluru engage with their Instagram followers with polls, questions and answers sessions, and comments to make the fans valued in the community.
Image credits: Twitter/RCB
English
4. Player Spotlights
Sharing personal content about players helps fans connect better with them and shows more of their personality off the field.
Image credits: ANI
English
5. In-match highlights
Quick match highlights help fans stay updated instantly, building excitement and keeping them engaged with the game as it happens.
Image credits: Twitter/RCB
English
6. Storytelling
RCB have often used social media platforms like Instagram to weave the stories about their players and matches in order to keep the fans engrossed with their content.
Image credits: ANI
English
7. Seasonal campaigns
RCB runs special campaigns during important events like the IPL season, keeping their Instagram feed exciting and up-to-date with fresh and relevant content.
Image credits: ANI
English
8. Engaging Visuals & Graphics
RCB uses sharp images and attractive graphics to grab attention and make their Instagram feed look appealing and fun to follow.
Image credits: Twitter/RCB
English
9. Hashtag for community
RCB uses special and catchy hashtags like #PlayBold and #RCBians to bring fans together and create a bigger community.
Image credits: Twitter/RCB
English
10. Humour and memes’ content
RCB keeps their posts fun and light by sharing funny memes and playful content, making it more enjoyable and engaging for their fans.