WHATS NEW
Facebook is coming up with a new wave of old feature, and we cannot keep calm as they have chosen India to be their platform.
Over the period of time, reels have been garnered appreciations and received much popularity. Now Facebook is planning to roll out a feature to create and watch reels on their platform.
Facebook said that they are testing on a new feature that will ask Instagram users to share it with Facebook; it will make the reach expand more. The Indian market has been chosen for this experiment with selected creators and celebrities, including Ashish Chanchlani, Pooja Dhingra, Masterchef Pankaj Bhadouria, Awez Darbar, Bong Guy and Suresh Raina, Sanjeev Kapoor, Harbhajan Singh, among others.
Instagram reels were launched to compete with China-based app TikTok, but now it also in competition with MX Player's TakaTak, Glance-owned Roposo, and Dailyhunt's Josh. The reels are a shorter version of videos within 30 secs.
The public accounts on Instagram will get a benefit from this feature as they will be able to share their reel videos on Facebook, and Facebook users will be shown these videos with the creators' Instagram user names.