WhatsApp introduces 3 new features for businesses in India; Check details

By Team Newsable | First Published Sep 21, 2023, 6:34 PM IST

The Meta-owned app held its second annual Conversations conference in Mumbai on Wednesday. During the event, it announced a bundle of new features for WhatsApp for Businesses in India. Three new features, Flows, Payments, and Meta Verified, are available for WhatsApp business accounts. These features were just released for WhatsApp.

Mark Zuckerberg on Wednesday announced a set of new features for individuals and businesses on WhatsApp. These enhancements, which aim to streamline communications with companies using WhatsApp conversations, were presented at WhatsApp's Conversations event in Mumbai. Three new features, Flows, Payments, and Meta Verified, are available for WhatsApp business accounts. These features were just released for WhatsApp.

Businesses will be able to provide a variety of services to clients inside WhatsApp chat windows thanks to WhatsApp Flows. For instance, if a company offers booking services, clients may easily select their train seats, place food orders, or purchase tickets without ever leaving the conversation. According to WhatsApp, "With Flows, businesses will be able to offer rich menus and customizable forms that support various needs." In the near future, WhatsApp will make this capability accessible to companies throughout the world via the WhatsApp Business Platform.

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Direct purchases within chat discussions are also becoming easier with WhatsApp. The ability to add things from a WhatsApp company to a shopping cart and continue with payment using a variety of ways, such as compatible UPI applications, debit and credit cards, and more, is now available to WhatsApp users in India.

To assist WhatsApp companies in earning the reputation of legitimacy, WhatsApp is also offering Meta verified features to them. Businesses will be given a badge—similar to a blue tick—after being validated, which will attest to their credibility, improve assistance for their accounts, and provide protection from impersonation. Premium features for this service will also be available, such as the capability to design a WhatsApp page that is easily found through web searches and multi-device support for several staff members to manage client interactions.

Meanwhile, users of WhatsApp on Android, iOS, and the web may now access WhatsApp Channels. With the help of this new feature, WhatsApp users now have a private method to interact with and get information from a variety of organizations, sports teams, artists, and other well-known groups and people.

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