MONEY
Indians have a special place for films in their heart. After customised sarees designed by fans, ICICI bank has now customised Baahubali 2 debit cards and have named it as 'Expressions debit cards'. The social media handle of the bank informed aits customers about this development through their social media handle and their post read "Love #Baahubali2? Choose your favourite #Baahubali design & personalise it on your ICICI Bank Expressions Debit card."
Incidentally, this is not the first time such marketing strategies have been adopted. Earlier films like Jungle Book, Dilwale Dulhaniya Le Jayenge, Captain America: Civil Wars, Star Wars have also been at the cover of a debit card.
Here's your chance to personalise your ICICI Bank Expressions Card with your favourite #Baahubali2 character! https://t.co/DyfFURIgla pic.twitter.com/gJaLvDn5TP
— ICICI Bank (@ICICIBank) May 8, 2017The film Baahubali-2 had a Rs 1,000 crore worldwide box office mark in just 10 days and is held in high esteem in the south Indian region.