At 828 metres above ground, this marks one of the highest advertisements ever filmed and was conceptualised and directed by Emirates' in-house brand team.
The Emirates advertisement, which features a cabin staff member in full uniform standing atop the Burj Khalifa's tallest point at 828 metres, has been doing rounds on social media. Netizens were stunned, taken aback and were in disbelief at what they were seeing. A lot of reports are being published stating it's a fake or authentic stunt.
The commercial featured stuntwoman Nicole Smith-Ludvik, who is also a professional skydiving instructor. She was dressed in Emirates' cabin crew outfit, holding plaque cards that expressed the airline's message for being removed from the red list.
Here's the video:
Reconnect with your loved ones or take a fabulous vacation.
From 8th August travel to the UK gets easier. pic.twitter.com/pEB2qH6Vyo
In response to clarify all doubts, the airline published behind-the-scenes videos of the advertisement on Monday, showing the woman did stand atop the Burj Khalifa.
Real or fake? A lot of you have asked this question and we’re here to answer it.
Here’s how we made it to the top of the world’s tallest building, the . https://t.co/AGLzMkjDON pic.twitter.com/h5TefNQGQe
At 828 metres above ground, this marks one of the highest ads ever filmed and was conceptualised and directed by Emirates' in-house brand team.