
Shares of Netflix Inc. (NFLX) slipped more than 1% in the overnight session late on Tuesday as a softer-than-expected fourth-quarter revenue outlook, a reduced full-year advertising revenue forecast, and slowing viewer engagement growth weighed on the company.
Amid its ongoing challenges, the company revealed in a filing with the U.S. Securities and Exchange Commission that Gregory K. Peters, Co-CEO and Director, sold company shares on Nov. 9.
According to the filing, Peters sold 27,312 shares of NFLX common stock in multiple trades at prices ranging from $63.6100 to $63.6450.
The average selling price was $63.6186 per share, bringing total sales to $1.738 million. Following the transaction, Peters owns 119,412 NFLX shares.
The sale comes as NFLX stock has been trading near its 52-week low levels amid mounting pressure on the streaming giant. In its latest earnings release, Netflix said that it had executed a record $4.8 billion share buyback in the third quarter of 2026, purchasing 63.9 million shares after expanding its capital return program.
In late October, Netflix reported its Q3 results, posting a 12% year-over-year increase in revenue to $12.9 billion, broadly in line with market expectations.
However, the company lowered its 2026 advertising revenue expectation to about $2.7 billion from about $3 billion, citing a slower-than-expected rollout of certain product capabilities.
The company maintained its full-year revenue forecast at $51.1 billion, indicating an annual growth of 13%.
On Stocktwits, retail sentiment around NFLX stock was ‘bearish.’
One user said, “$NFLX CEO selling shares while the company is actively buying back shares. Interesting situation.”
Another user said, “$NFLX inflation and fierce competition are killing this.”
A third user said, “$NFLX more and more people getting rid of netflix & using their money for more important things due to huge layoffs!”
Shares of the company are down 32.5% year-to-date.
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