David Beckham Joins Bank Of America As Ambassador For Its Global Sports Program

The bank said that the partnership will see Beckham promote Bank of America’s sports portfolio, including brands and events, to drive progress.

Bank of America (BAC) announced on Wednesday a multi-year partnership with sports star David Beckham to be an ambassador for the bank’s global sports program.

The bank said that the partnership will see Beckham promote Bank of America’s entire sports partnership portfolio, which includes brands and events to drive progress.

In 2026 and beyond, Bank of America will be supporting major sporting events, including the FIFA World Cup 26 and the Boston Marathon presented by Bank of America, among others.

The global sports program “Sports with Us” builds on Bank of America's extensive sports partnerships, delivering long-term investment in programs across the U.S.

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