Amazon, OpenAI In Talks To Customize AI Models To Power E-commerce Giant's Products Such As Alexa: Report

Published : Feb 04, 2026, 08:00 PM IST
https://stocktwits.com/news-articles/markets/equity/amazon-openai-in-talks-to-customize-ai-models/cZbjTCvR4Zu

Synopsis

The commercial agreement currently being discussed involves tuning OpenAI’s models to respond in a way that Amazon prefers.

Amazon.com Inc. (AMZN) and OpenAI are reportedly in talks to customize the latter’s AI models to power the e-commerce giant’s products, including the Alexa voice assistant.

According to a report by The Information, as cited by TheFly, Amazon is in talks with OpenAI to get special access to its technology. The commercial agreement currently being discussed involves tuning OpenAI’s models to respond in a way that Amazon prefers.

Amazon shares were up 0.4% in Wednesday’s pre-market trade, with retail sentiment hovering in the ‘neutral’ territory.

Get updates to this story developing directly on Stocktwits.<

For updates and corrections, email newsroom[at]stocktwits[dot]com.<

PREV
Read more

Recommended Stories

Can KEEL Stock Reverse 4 Weeks In The Red? Retail Eyes AI Deal Announcement Soon As Shares Climb
Intuit CEO Admits Pricing Is Driving TurboTax Customers Away, Says Low-Cost Fix Coming As Stock Extends Tumble Overnight