Bengaluru-based CEO Anuradha Tiwari has ignited yet another wave of controversy with her recent decision to brand her car with “Brahmin genes” stickers.
Bengaluru-based CEO Anuradha Tiwari has ignited yet another wave of controversy with her recent decision to brand her car with “Brahmin genes” stickers. Tiwari, the head of the content writing company JustBurstOut, took to social media platform X (formerly known as Twitter) to share her latest branding, accompanied by a caption that celebrates her identity.
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“Just got my car stamped with #BrahminGenes. Born of wisdom, built on strength, and a torchbearer of Hinduism. Proud to be a Brahmin,” Tiwari posted, sharing two images of her red vehicle adorned with stickers featuring the phrase “Brahmin genes.” The stickers prominently display illustrations of the sacred Om, along with images of books and an arm flexing muscles, symbolizing her pride in her heritage.
Just got my car stamped with
Born of wisdom, built on strength, and a torchbearer of Hinduism.
Proud to be a Brahmin ! pic.twitter.com/maWXqIUWWd
Tiwari's bold statement is reminiscent of a previous controversy in August, when she posted a picture captioned “Brahmin genes,” which garnered mixed reactions from the public. This time, her remarks sparked a flurry of responses, with many users criticizing her for promoting casteism through her social media activity.
Brahmin genes 💪 pic.twitter.com/MCcRnviJcY
— Anuradha Tiwari (@talk2anuradha)The backlash was swift. Social media users expressed their disapproval, highlighting the potential dangers of glorifying caste identities. Shailesh Kushwaha, a user on X, commented, “The irony, she is presenting herself as a torchbearer of Hinduism with #BrahminGenes. The torch bearers of Hinduism do not show caste supremacy. They talk about the entire Hindu society. In the name of this fake caste pride, you can fool only people like you, not everyone.”
Another user, Isha, stated, “I'm also a Brahmin, but I don't flex my caste for reach and fame on social media. Caste divides Hindus.”
Critics further questioned the wisdom of branding a car with controversial views, pointing out the potential for unintended consequences. One person remarked, “It’s so stupid to mark your car—something that you leave unattended in broad daylight—with stickers of your identity & views.”
"This deep Castesim has to die down in India, Else even after 5 generations, this kind of Madness will prevail. Hinduism today is all about Just casteism," remarked a third user on X.
A fourth irked user stated, "I'm also a Brahmin,but I don't flex my Caste for reach and fame on social media. Caste divides Hindus. You had enough, it's time to mute your account."
Here's a look at some of the other reactions on X:
The irony, she is presenting herself as a torch bearer of Hinduism with
The torch bearers of Hinduism does not show caste supremacy.
They talk about the entire Hindu society.
In the name of this fake caste pride, you can fool only people like you, not everyone.
I'm also a Brahmin,but I don't flex my Caste for reach and fame on social media. Caste divides Hindus.
You had enough, it's time to mute your account.
These are the same people who keep crying "there's no caste system in india anymore , reservation should be on the basis economic status"
— ममता राजगढ़ (@rajgarh_mamta1)Gaadi per caste ka sticker—Jaat, Gujjar waali harkate! 💀
Its fine, we brahmins should be proud of who we're. But rather than showbaji, one must put their effort in speading Sanatan Dharma and unite Hindu society.
This deep Castesim has to die down in India, Else even after 5 generations, this kind of Madness will prevail.
Hinduism today is all about Just casteism.
Soon, the hate-m0ngers will begin to feel provoked and start attàcking Brahmins, simply because Brahmins documented their heritage. Meanwhile, they will continue to exploit the advantages of caste certificates. Such hypocrisy.
— Shashank Dubey (@Shashank_Dubey0)So insecure that you have to flaunt your useless caste.
— Shirin Khan (@ShirinKhan0)Successfuly turning it into one more lost cause like feminism with such unnecessary stunts.
— Alpaca Girl🇮🇳 (@Alpakanya)When you drive this car, all the road dust and dirty water will fall on the sacred 'OM 🕉️’ sign.
This is a disrespect to the sacred name. Even Vrindavan Maharaj Premanand Ji advised against it 🙏🙏
So there is nothing called hindu gene. Unite as hindu is a scam of this millennium
— Sen Balan (@senbalan)Thanks for ruining it for other brahmins.
— ಸುಷ್ಮಾ ಅಯ್ಯಂಗಾರ್ (@malnadkoos)This girl thrives on engagement farming with
But who will break to her that she is NOT pure Brahmin genes
Anuradha is dusky. Original puritan Brahmins are pale skinned central Asian. She is result of inbreeding with Andaman race of someone with “Tiwari” surname pic.twitter.com/0DR8XX3NLc
A deliberate racial post to get views and earn a few dollars to pay for the blue tick subscription fees. Of course you are true to brahmin genes, as their living is from donations given by public and not from any hard work.
— Titan Kumar (@TitaniumSpore)I suggest getting your forehead and body tattooed with , and start wearing saffron. Be proud to be a Brahmin. I don't think anyone will have a problem with that.
— Adv.Vijay Singh (@vijaysingh_law)You are a friend but sorry I have to contradict this. Using Brahmin and Genes together is scientifically incorrect. The human genome is one and it contains around 30000 genes. Brahmin is one of the Varnas. Also there is only 1% genetic variation between two humans. Brahmin Genes…
— Saumya Sharma (Sam) (@remottouch)