Twitter users are not happy to see Tanishq take down the ad after 'BoycottTanishq' trended on the internet.
After facing intense backlash on social media over its advertisement, well-known jewellery brand of India, Tanishq has taken off the commercial which was promoting their newly launched collection 'Ekatvam'.
The ad showed marriage between an inter-caste couple, which was not well-received by the internet users.
The ad narrated a story of a Hindu daughter-in-law married into a Muslim household, heavily pregnant as her mother-in-law hosts a baby shower for her.
The message of the ad was to show love and unity amid all the religions.
In no time internet users took a dig at the ad and compared it to love-jihad, followed by the theories of Hindu-Muslim agenda surfacing on the internet.
You withdrawing is a defeat of the ones promoting true unity in diversity in our country, bring the ad back
— megha gupta (@itsmegha85)Twitter was trending with #BoycottTanishq. Now Tanishq has taken down the ad considering the amount of hate they were receiving.
Why did you pull down that ad? Those who are boycotting you can't ever afford you anyway! 😂😂 Do you really think that these Bhakts go to your showrooms? They are Bhikaris both mentally & financially. 🤷♀
— Debi (@WhoDebi)Twitter users who were supporting the ad campaign are not happy with Tanishq deleting the ad.
They feel there was nothing wrong or misleading in the ad, rather it was a vey sweet and loving campaign.
Internet users took over to Twitter account to express their disapointment towards Tanishq for taking down the commercial.
The ad was beautiful indeed but as bigot people asking, give them reverse scene, I'd love to watch Muslim Daughter in law and Muslims traditions praised by Hindu laws. Peace!!
— zanisha shah (@zanishashah)It's a Damn Sweet Ad & so is the Thought behind it 💖
Well, shouldn't have pulled it but considering the well being of employees & staff is important too. pic.twitter.com/rlviDsIrQ6
Dear Tanishq ,the people who are opposing this beautiful ad and trending boycott Tanishq in social media are basically paid trollers who don’t have that much capacity to purchase gold jewellery from Tanishq indeed, actual Tanishq customers are not concerned about love jihad
— ruplekha (@RuplekhaMitra1)I don't know about the 23k people who disliked this ad and giving hate speech on this but I'm in that 15k people who liked it just because we really liked the concept which u tried to execute...It is not breaking religion, connecting religion .. pic.twitter.com/DcKCCxryXp
— Sunayana Padhi (@sunayana_padhi)It was a beautiful Ad. Just because some bhakts started trolling it, there was no need to remove the Ad. Have you seen how much support you got on Twitter for the ad? Bring it back at least on youtube. If you don't have spine, we will share it.
— Voyager T (@VoyagerT2)