The store intends to sell items ranging from music to clothes, toys, and games with these shows. Items will also include plush dolls and Halloween costumes, as well as bedding and gadgets for showgoers.
Netflix now has an entire product portfolio based on its famous series and characters, and they appear to be creating a name for themselves on the internet. Just in time for the Christmas season, Walmart has launched its largest online destination for Netflix products, offering items from programmes such as 'Squid Game,' 'The Witcher,' 'Stranger Things,' and others. The store intends to sell items ranging from music to clothes, toys, and games with these shows. Items will also include plush dolls and Halloween costumes, as well as bedding and gadgets for showgoers.
Also Read | Wondering why everyone is watching Netflix's Squid Games? Here's the answer
While Netflix is a massive streaming service, it has depended only on a single revenue-generating channel, which it hopes to extend with this acquisition. Netflix had previously made modest inroads into physical retail merchandising, supporting a line of Stranger Things merchandise for Target. Before the 2017 Halloween debut of a new season of Stranger, a line of "ugly" Christmas sweaters and other products was launched.
In a blog post, Jeff Evans, Walmart's EVP of Entertainment, Toys, and Seasonal, stated that through this new partnership, Walmart would not only offer products that bring Netflix creators' imaginations to life, but Walmart customers and Netflix superfans will also discover a new, exciting entertainment destination.
The Netflix Hub, it went on to add, unites some of the company's most popular series in its first digital shop with a major retailer. "We're excited to collaborate with them on this new journey, which will allow our consumers to delve even deeper into their favourite stories and characters," the company said.
Also Read | Wondering where is Netflix's Squid Game's giant, creepy doll is? Here's the answer
In other news, we are sure you couldn't have missed the enormous doll from the 'Green light, red light' game if you watched the hit Korean survival game show "Squid Game". The beauty, it turns out, was not a show-specific prop but rather a pre-existing installation at a museum. The show's creators returned it after filming, albeit with one hand gone. According to Koreaboo, the doll guards the entrance to Macha Land, a museum for horse carriages. It is in Jincheon County, Chungcheongbok-do, South Korea. Jincheon County is about a two-and-a-half-hour drive from Seoul, the country's capital.