Jung Ho-Yeon, also known as HoYeon Jung, has been named the global ambassador of worldwide design giant Louis Vuitton, becoming the brand's second and only individual star to hold the title after K-pop band BTS. The fact that both of Louis Vuitton's brand ambassadors are Korean must be a source of great pride for the country.
Jung Ho-life Yeon's has gone full circle, as she used to model before earning her first acting role on Netflix's Squid Game. She had walked the runway for Louis Vuitton's Spring-Summer 2017 show. She also appeared in its pre-Fall 2017 ready-to-wear campaign, making her new work with the fashion company a homecoming for the actress, but in a far more important way than she was previously linked with it.