Bandra West, where the apartment is located, is a coveted neighborhood known for its connectivity to major business and transit hubs, including the Bandra Kurla Complex (BKC), the Western Express Highway, and the Bandra-Worli Sea Link. Several Bollywood celebrities, such as Ranveer Singh-Deepika Padukone and KL Rahul-Athiya Shetty, also reside in the area. The 81 Auriate project, developed by the MJ Shah Group, has witnessed property transactions worth ₹76 crore between February 2024 and January 2025. The average resale price of a 4BHK in the building currently stands at approximately ₹51,636 per sq ft, with a rental value of around ₹8.5 lakh per month