TASMAC Liquor Sales During Pongal Touch Rs 518 Crore in Tamil Nadu

Published : Jan 17, 2026, 08:23 AM IST

For the Pongal festival, liquor worth Rs. 518 crore was sold in TASMAC shops across Tamil Nadu in just the last two days. Rs. 217 crore was collected on Bhogi and Rs. 301 crore on Thai Pongal.

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TASMAC Sales

TASMAC management has reported that liquor worth Rs. 518 crore was sold in Tamil Nadu in just the last two days for the Pongal festival.

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Day-wise Sales Details

Sales surged as people bought liquor for the Pongal holiday. 
• Bhogi (Jan 14): Rs. 217 crore. 
• Thai Pongal (Jan 15): Rs. 301 crore. 

Total sales hit Rs. 518 crore in two days.

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Zone-wise Situation

As usual, the Chennai zone leads in sales.

• Chennai Zone: A whopping Rs. 98.75 crore in liquor sales in the last 2 days. Sales were also brisk in other zones.

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Comparison with Last Year

Last year, sales were Rs. 725 crore over 4 days. This year, hitting Rs. 518 crore in just 2 days is seen as significant growth. There are 4,829 TASMAC shops in the state.

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