The IPL 2025 ecosystem is expected to generate between Rs 6,000 crore and Rs 7,000 crore in advertising revenue overall, including TV, digital platforms, team sponsorships, and field advertising. Of this, Jiostar is targeting Rs 4,500 crore, up from Rs 4,000 crore last year, according to an Economic Times report. For IPL 2025, Jiostar has already secured 12 sponsors across multiple categories.
Key sponsorship assets, including co-powered and co-explanatory deals, have been sold at prices ranging from Rs 106 crore to Rs 239 crore. In particular, digital advertising slots for Connected TV (CTV) are priced at Rs 8.5 lakh for a 10-second slot, while mobile video ads are priced at Rs 250 per impression (CPM).