The background of the film poster that has electric-blue haze, shows a bare-chested Prabhas, who essays the role of Mahendra Baahubali.
He is seen sporting a chiseled body, necklace and his one hand in clutched with chains and in the other hand he is holding a sword.
The first look launch got a standing ovation at the festival. In the second part of the film, audience will finally get to know why Kattapa killed Baahubali.
When asked if he had to work hard to achieve this body, Prabhas said, "Rana Daggubatti and I ate 20 eggs whites every day to achieve a 100-kg look."
Director S S Rajamouli said, "He has worked tremendously hard for years to achieve this." Prabhas celebrates his birthday tomorrow and the poster has 'Happy birthday 2 Prabhas' written on it.
Rajamouli, along with his producer Shobu Yarlagadda and cast Tamannaah Bhatia, Anushka Shetty and Prabhas, were present at the launch.
Those present at the festival witnessed a whole new virtual reality (VR) experience of being on the sets of the film.
Baahubali: The Conclusion will hit theatres on April 28, 2017.