Samsung's TV business not in crisis, concerns are 'overstated': Exec

Samsung has dismissed fears of a crisis in its TV business, calling reports 'exaggerated.' An executive said the division is steady due to a diversified portfolio of soundbars, monitors, and B2B signage, and is banking on 'AI TVs'.

Samsung Electronics dismissed market speculation regarding a crisis within its television business, stating that concerns remained overstated despite current market challenges, according to a report by The Korea Herald.

As per the report, Yong Seok-woo, the head of the company's visual display division, spoke at Samsung's The First Look Seoul 2026 event on Wednesday. He characterised recent reports of a significant downturn as "exaggerated" and maintained that the business division continued to hold a steady position. "While the hardware segment faces pressure from competition and geopolitical factors, the (visual display) business is not in a difficult situation as some fear," the report quoted Yong.

Diversification and Service-Based Revenue

The executive noted that the division possessed a diversified portfolio that mitigated risks associated with the traditional TV market. This strategy included a heightened focus on soundbars, monitors, and business-to-business (B2B) signage. Furthermore, the company reported an increase in service-based revenue, specifically citing subscription models built upon its existing installed base of television units.

Financial Outlook and Market Adjustments

Samsung's visual display and home appliance division recorded a loss of 200 billion won, or approximately USD 136 million, during the previous year, but is expected to return to profit in the first quarter. Yong acknowledged challenges in China, saying the company is reviewing operations to improve efficiency, but dismissed speculation of restructuring or exit.

The Year of AI TVs

Samsung also declared this year "the year AI TVs go mainstream," unveiling a new lineup with AI features across most models and expanding its ultra-premium Micro RGB range. Despite the intensification of global competition, the leadership expressed confidence in its technological advantages. The company cited a stable demand for global televisions, which it expected to be further bolstered by upcoming major international sporting events.

"The year AI TVs go mainstream," Yong said, as he declared the company's strategic direction for the current cycle. (ANI)

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