Perfume Day 2024: What does the third day of Anti-Valentine week mean?

Every year, the week that follows Valentine's Day is dedicated to celebrating Anti-Valentine's Week.

Every year on February 17, the third day of Anti-Valentine's Week, people celebrate Perfume Day.

Perfume Day is a day when people treat themselves to their trademark smell, though its origins are uncertain. 

This day is mainly celebrated to focus on yourself and enters as a welcome change of pace. 

People exchange nice smells on this day, highlighting the significance of surrounding oneself with uplifting and enjoyable scents to improve mood.

"This Perfume Day, I want to give you the scent of romance, passion, and love."