The company, which entered the Indian market in 2014, gets a lion’s share of its sales from the online platform. “We entered India in July 2014 and disrupted the smartphone industry with high-quality devices. We have since then seen an incredible growth rate of 72 percent year-on-year (July 2014 to July 2016) regarding smartphone sales,” Xiaomi India Head Manu Jain said.
He, however, declined to comment on the total number of handsets sold by the company in India.The company also sells other products and accessories like tablets, power banks and Bluetooth speakers in India. Jain said Xiaomi India sold 1.75 million units of the Redmi Note 3 in five months of the handset’s launch in March.
“Redmi Note 3 is the single highest-shipped smartphone ever in the history of India’s online market in any given quarter,” Jain citing data by research firm IDC.
Also, Xiaomi shipped 880,000 units of the Redmi Note 3 in the online channel in the April-June quarter of 2016. “This is almost twice the volume of the second highest-shipped smartphone in the online channel in India… We are among the top three players online with about 11-15 per cent share of the handsets bought online,” Jain said.
About 28 percent of handsets shipped in India are through the online channel. As per IDC data, 27.5 million units of smartphones were shipped in the second quarter of 2016.