Ads encouraging downloads for mobile games and other applications, a common form of promotion on social networking sites, will now allow users to begin the download without leaving the Twitter app, according to a blog post published on Tuesday by the business. Users previously had to go to Twitter to download other apps. Twitter also stated that it is working on new technologies that allow companies to run advertisements to locate people more inclined to make in-app purchases.
When consumers click on a slide-show ad featuring various goods, they can now be sent to different websites, when before, companies could only pick one destination.