Earning most through a rivalry: In a bizarre record, Nurmagomedov's bout against Ireland's Conor McGregor, in 2018's UFC 229, broke numerous ones. The rivalry was highlighted because of many controversies, even prior to the bout. Starting from the bus-attack incident to the post-match brawl, the rivalry was hyped a lot. It generated $17.2 million, which was the highest ever in a UFC bout, in the state of Nevada. The pay-per-view was also the most sold one, around 2.4 million.
Earning most through a rivalry: In a bizarre record, Nurmagomedov's bout against Ireland's Conor McGregor, in 2018's UFC 229, broke numerous ones. The rivalry was highlighted because of many controversies, even prior to the bout. Starting from the bus-attack incident to the post-match brawl, the rivalry was hyped a lot. It generated $17.2 million, which was the highest ever in a UFC bout, in the state of Nevada. The pay-per-view was also the most sold one, around 2.4 million.