Always go for the colour that looks good on your skin tone. This not only makes you look beautiful, but will make your teeth look whiter as well.
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The red shade will always bring more attraction to your face. Before you sport this colour, it's a must to conceal the lip area before you apply the colour. Based on your skin type, you can use a colour corrector or a radiant concealer.
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If you're going for a really bright colour, then you need to be extra careful while outlining your lips. Use q-tips to fix any blurred lines.
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For more darkish shades, you can use a lip liner after to get smooth definition. You can also use a lip gloss on top of the colour to avoid bleeding.
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Finally, balance out your look with clean and minimal make-up. Avoid heavy eye make-up and let your lips rule the look.
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