Annual endorsement income: ₹200 crore+ from 30+ brands.
Key deals: MRF Tyres, Audi, Agilitas Sports, Boost, American Tourister, Tissot.
Business stakes: One8 lifestyle brand, Wrogn fashion, FC Goa football club, Agilitas Sports equity.
Kohli chose equity over cash, rejecting Puma’s ₹300 crore renewal in 2025 for Agilitas ownership.