Salman Khan's films have their own audience; every year his fans wait for his movies to release, especially during Eid.
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Likewise, this year, during Covid 19 pandemic, Salman released his most awaited film Radhe: The Most Wanted Bhai. The film will definitely bring back the memories of his hit film Wanted. It was released in 2009.
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The film is directed by Prabhudeva and features stars like Jackie Shroff, Randeep Hooda, Disha Patani, Sudhanshu Pandey, Sangay Tsheltrim, Megha Akash, Gautam Gulati, Darshan Jariwala and Vishwajeet Pradhan.
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The film got mixed reviews from critics and audiences all over the world. The film was released in over 40 countries, including a theatrical release in major overseas markets.
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In India, Radhe was released on ZEE5 with ZEE’s pay per view service ZEEPlex, leading DTH operators. It released theatrically in international markets yesterday and opened to a thunderous response from the audience.
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According to reports, in UAE, on its opening day with theatre capacities running at 50%, Radhe has collected USD 379,000 higher than Salman Khan’s last film Dabbang 3 (2019) and a higher opening day collection than Godzilla vs. Kong.
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The collections are likely to go higher given the festive weekend. Most importantly, Salman Khan's Radhe certainly describes the success of a hybrid release and shows an effective model of releasing a film during these callous times.
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All the statistics of Radhe are testimony that when enormous star power meets widest-reaching platforms, history is created even in the toughest times with constrained theatrical capacities.
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The fact that multi-platform simultaneous release is the future of entertainment will grow multi-fold in the future.
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Shariq Patel; CBO – Zee Studios said “The film has won over audiences and through this unique and never-seen-before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice. With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it”.
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