During a conversation with Ranveer Allahbadia, Kriti explained that promotions are extremely exhausting and revealed that she nearly had a breakdown during Bhediya promotions. That year, she had several other releases, leading to multiple rounds of promotional activities. She described how the hectic schedule involved traveling to various cities consecutively, sometimes taking late-night charters, conducting interviews, and constantly repeating the same responses. Kriti shared that by the end of it, both she and her co-star Varun Dhawan had memorized each other’s answers due to the repetitiveness