Reality TV star Kim Kardashian took to Instagram to introduce supermodel Kate Moss as the new face of her brand SKIMS.
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Kate Moss has been labelled as "THE fashion icon" by Kim Kardashian after being unveiled as the face of clothing brand SKIMS.
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Kim posted many photos and videos of the supermodel, topless and some donning her shapewear and loungewear line.
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In the brand's summer campaign, Kate poses topless in briefs.
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In some other pictures shared by Kim, many other popular models were seen in bras and undies in black, nude, and white shades.
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Sharing the photos and videos, Kim wrote, "Introducing Kate Moss for @SKIMS. I first me @katemossagency in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humour, authentic and classic beauty - we've been friends ever since! She is THE fashion icon, defining a whole generation of style and I am honoured to feature her as the new face of SKIMS this Summer!"
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Hollywood actress Hailey Bieber also commented saying, "Insane". Simon Huck wrote, "Iconic". Fans responded to the post, and many congratulated Kim and also dropped a series of heart and fire emoticons on the post.
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One user wrote, "QUEEN KATE", another wrote, "The fact that she's 47 years old... kinda gets me."
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According to People magazine, Kate Moss is a fan of Kim's SKIMS. She said in a statement, "I've been a fan of SKIMS since day one. What Kim is doing with the brand is so fresh and modern, making underwear women want and that fits perfectly."
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