According to our sources, Radhe will see a simultaneous release in cinema halls and on Zee Plex's pay-per-view model this Eid. This will leave the audience with a choice of enjoying the big screen entertainer in cinema halls or at their comfort at home by purchasing the film.
undefined
Radhe will release in over 40 countries in the pay per view model, whereas it will also see a theatrical release in all parts of India where cinema halls are open. Also in cinemas in global markets like UAE, US, UK and many more.
undefined
The trailer and the first poster of Radhe will be launched tomorrow, across the digital world – YouTube, Facebook and Instagram.
undefined
ZEE Studios is proud to be the first studio in India to be adopting a multi-format release worldwide. Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countriesincluding theatrical release in major overseas markets.”
undefined
Salman Khan Films' spokesperson adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don't want to deny the audience the choice of entertainment in the comfort of their homes during these times."
undefined
The film helmed by Prabhudeva also stars Disha Patani in the lead opposite Salman Khan as well as Jackie Shroff, Zarina Wahab and Randeep Hooda in important roles and 'Radhe' is co-produced by Salman Khan, Sohail Khan and Atul Agnihotri under the banners Salman Khan Films, Sohail Khan Productions, and Reel Life Production.
undefined
This news will come as a much-needed breather for the audience in these gloomy times.
undefined